Monday, June 8, 2015

Lego Angry Birds coming next year

Lego have announced their latest licensed product range will be Angry Birds, coming next year to coincide with the release of the movie based on the popular game app. Toy World (via Brickset) broke the news, which at this stage is just that this is happening, and a couple of comments. From Lego's Jill Wilfert:
We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.
And from Angry Birds developer Rovio's Pekka Rantala:
The Lego brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner.
Angry Birds construction toys have previously been produced by K'nex, and like many Angry Birds toys focused on recreating the demolition style of the original game. It will be interesting to see what angle Lego takes on this, especially with it also tying into a movie, which will presumably have its own take on the game.

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